Brewing Success: Sleepy Owl’s Entrepreneurial Journey from E-Shack to India’s Coffee Empire
In a tale of entrepreneurial dreams and caffeinated aspirations, the co-founders of Sleepy Owl, Arman Sood, Ajai Thandi, and Ashwajeet Singh, started their journey in a hostel room while pursuing law. Initially diving into the e-commerce space with E-Shack, their paths diverged, but destiny had other plans.
Fast forward to 2015, with Ashwajeet quitting his job and couchsurfing with Arman in Mumbai, the trio discovered their shared love for coffee. Unable to find their perfect cup, they ventured into brewing their own, birthing Sleepy Owl Coffee in 2016. Breaking norms, they introduced India to cold brew, filling a gap in the market and earning the title of pioneers.
The brand’s name, Sleepy Owl, arose from a serendipitous moment during a train journey, thanks to Arman’s strict deadline and a rejected name suggestion. Now, seven years strong, Sleepy Owl boasts a
diverse product portfolio, including Cold Brew Packs, Hot Brew Bags, Premium Instant Coffee, and more. The signature chocolatey and nutty flavor comes from Grade-A Arabica beans grown in Chikmagalur, Karnataka, ensuring quality without compromise.
From launching a niche product with no demand to becoming one of the most sought-after brands, Sleepy Owl has carved its place in the industry. Featured in Forbes ’30 Under 30,’ the brand stands tall, present in 7500+ stores across 15+ cities in India and catering to over 2,50,000 customers through its website and online marketplaces like Amazon India, Flipkart, and BigBasket. The entrepreneurial blend of innovation and passion has truly awakened the success of Sleepy Owl.
