In a strategic move to enhance the shopping experience for its customers, Amazon Pay has introduced an EMI (Equated Monthly Installments) payment option for users holding RuPay credit cards. This exciting development is set to significantly improve the convenience and affordability of shopping on the e-commerce giant’s platform.
The EMI option is being made available through a partnership with eight issuing banks, allowing a broader spectrum of customers to access this flexible payment solution. Amazon’s decision to integrate EMI payments comes in response to the growing popularity of this payment method during their Great Indian Festival Sale, with a notable 1 in 4 orders being settled through installment payments. A further insight into the data reveals that an impressive 75% of those opting for EMI payments have been choosing the No Cost EMI option, demonstrating the strong demand for affordable and accessible financing.
Mayank Jain, Director of Credit and Lending for Amazon Pay India, underscored the significance of this move, stating that the introduction of EMI payments in collaboration with the National Payments Corporation of India (NPCI) will open up greater access to credit for customers. This not only
enhances the overall shopping experience but also ensures that customers enjoy optimal value and savings. As we approach the festive season, this innovative addition to Amazon Pay reaffirms the company’s commitment to offering a convenient, inclusive, and affordable digital payment solution for customers across India.
This news underscores Amazon’s relentless dedication to enhancing the online shopping experience and providing an array of accessible and rewarding digital payment options for its customers. The introduction of EMI payments via RuPay credit cards is set to revolutionize the way customers shop and manage their finances, especially as they prepare for the upcoming festive celebrations.
